Companies must leverage their brand, it is essential that they grab the consumer’s attention by bringing their product to the forefront, especially when your product is sitting on the shelves among many other similar items.
That’s why companies today must invest in building communities of customers and fans, via social media and other online forums.
This is where Super Labels variable-data printing comes into play. The high-level overview of variable-data printing is that a printer uses technology to drive the printing process. Using VDP software, a printed piece can now contain variable information in the form of different QR codes, content and graphics. This eliminates the need for massive runs, makes it more economical to print truly individualised label.